Empowering Women Through Meaningful Jewelry
I’m Katrina, founder and designer of Featherly, and I believe jewelry should be more than just an accessory—it should be a reflection of you.
For over 15 years, I’ve worked in the jewelry industry, starting at just 17 years old in a local jewelry store in Berwick, Pennsylvania. I’ve seen all facets of jewelry: fine jewelry, fashion jewelry, demi-fine & bridge jewelry, retail, sales, wholesale, marketing, in-person vs. online trends,. I’ve watched countless brands push overpriced, low-quality pieces that tarnish, break, or just don’t last. I knew there had to be a better way. That’s why I created Featherly—a jewelry brand committed to quality, versatility, and meaning.
What Started as a Beaded Bracelet Business
In 2021, as a full-time teacher navigating a post-COVID world, I found myself searching for something to ground me. I turned to beaded bracelets, a childhood hobby that always brought me joy. What started as a personal creative outlet quickly grew into something more—a way to spread positivity and connection through jewelry.
I didn’t know it at the time, but I wasn’t just making bracelets—I was creating something meaningful.
By day, I was teaching ELA. By night, I was designing on my dining room table, packing orders on the floor, and connecting with women in person and online who, like me, wanted jewelry that felt personal and special.
Then, life completely shifted. I got married, became a mom (twice!), and suddenly, everything moved fast. Between teaching, motherhood, and building Featherly, I felt stretched thin. But instead of losing myself, I found a purpose.
That’s when I knew Featherly had to evolve.
The Shift: Quality Jewelry That Tells Your Story
I started designing jewelry with meaning—pieces that carry messages of strength, healing, and confidence. Because sometimes, we all need a little reminder of who we are.
The first big shift in the brand came when I launched my first necklace, the Shine On Necklace, inspired by a silver necklace I wore constantly—one that always sparked compliments. When I launched it in late 2023, I wrote a message about embracing your light and wearing it as a symbol and reminder you are meant to shine. It sold out quickly!
Women connected with it. They wore it as a reminder of their own journey. It launched before Christmas, so women gifted it to their best friends, their mothers, their sisters. It was about style, quality, and meaning.
And that’s when I knew: Featherly wasn’t just a jewelry brand. It was something bigger.
Featherly Exists for You: Busy, Stylish Women Juggling it All
Featherly is created for the busy, stylish woman who deserves high-quality, affordable, and meaningful jewelry that fits her life.
- You want quality pieces that are stylish but durable.
- You want jewelry that’s versatile enough for everyday but special enough to hold meaning and dress up a date night.
- You love gifting thoughtful pieces but don’t always have time to put in all the effort.
That’s why Featherly exists to bring meaning to your everyday jewelry. Featherly isn’t just about jewelry. It’s about you. Your story. Your strength. The reminders we all need along the way. Jewelry to vibe with your story. Gifts and inspiration for every chapter.
Why Featherly is Different
Every piece is high-quality and durable—because you shouldn’t have to replace your jewelry every few months.
Adjustability is key—because jewelry should fit your life, not the other way around. Our pieces are designed to be versatile, with adjustable lengths and custom sizing for the perfect fit.
Personalization matters—because jewelry should feel like yours. Whether it’s an initial necklace, a birth flower charm, or a meaningful symbol, Featherly pieces are made to tell your story.
Affordable luxury—because you deserve something special without feeling guilty about the price.
Gifting made effortless—because you want to give meaningful gifts, but life gets busy. Featherly jewelry is designed to be thoughtful and ready to gift.
